Logo design
/0 Reacties/in digital media, graphic design, illustration, logo design, mixed media /door Ellen
In all marketing blogs this is called THE step to building a successful business.
Unfortunately, the word choice is not to be found in my dictionary. The more I learn, the more I expand my activities, and always with pleasure!
Like last week, when I learned myself to make a wordpress website in one week (due to the eternal “No problem, I’ll just do that too”-mentality). After one week, and much hard work there now webis a new site for the project for which I am selected, “Voor de kunstenaar”. After all these nightly hours, I thought “never again…” But it would be sad to not put to use all that I’ve learned. So, I made a resolution to have rebuilt my own website before fall arrives.
Another new challenge I got my teeth into for the past few months, was designing logos.
The art of omission. Balance between image and typography.
I’m discovering it all and I’m having great fun with it!
Three great businesses, two of which are still in development, have approached me.
The first was Good Match. A matchmaker between small businesses and charities. They asked for a logo that reflected their sustainable ideals as well as coloring that would correspond with that. I chose soft colors that can be found in many logos of other sustainable organizations. This immediately evokes the right feeling to the viewer. The shape of the M was clear: the officelife as a symbol for small business. The G costed us more time. Eventually we decided that less is more.
The second company was Optimaal Ondernemerschap (optimal entrepreneurship). A business around coaching. The coaches asked for a logo in their favorite color: taupe. We chose for a meeting of entrepreneurs in a relaxed atmosphere to depict the spearhead of their organization…
Finally, at a meeting of the organization Don’t-do-it-yourself I was approached by the inspiring Isabelle Zumbrink, the founder of Het Huis van de Vlinders (The House of the Butterflies). The House designs, manufactures and sells trendy and contemporary fashion and home accessories from residual textile, handmade by young women from Utrecht, that experience a distance to the labor market: “by working in The House of the Butterflies girls and women can grow from a small caterpillar to a colourful and beautiful butterfly”. The House wanted a logo that was feminine, trendy, colourful and included a smile. Here’s the result, in the colours of their identity:
A recent blog post on MamaMarketing about the lack of online designers gave me the idea to offer the creation of logos in my online shop. Short, clear assignments as these speak to me.
Dream a little dream of me…
/2 Reacties/in digital media, humor, illustration, inspiration, mixed media, pencil /door EllenAlready a year ago, after a decade of deliberation, I decided to finally cut the knot and go for creative entrepreneurship. Since then I have felt more inspired in life than ever before. Perhaps most of all because of all the sweet, nice and interesting people I’ve met.
In the past year, among other things, I came across the organization Don’t-do-it-yourself. Don’t-do-it-yourself organises networking events, where it’s not so much about networking, but more about working for each other. For me, it represents a guarantee that I will have the most inspiring day or evening, full of brainstorming and sharing cool ideas. Arnoud and Marcel and their friends always know so well how to inspire people, to make them let go of what they know, let go of fears about a room filled with new people, and to just have a wonderful afternoon. Every time the best new connections arise. (Dutchies: kom op, waar wacht je op, meld je aan!)
When Don’t-do-it-yourself announced that they would organize an evening especially for illustrators, I immediately responded. They were scouting for illustrators to work on a book about the analyzing of dreams. Interesting! We came with dozens of us to team up with the writers. I’ve already showed you before what work I made that night. After submitting it I had to wait for months to know if I was selected and as you’d expect by now…
I did it! I’m in the book!
The book has turned out beautiful. Dream Coach Nicoline Douwes Isema attracted writer Cathelijne Esser to put all her knowledge into words and they have certainly succeeded. In a very accessible and entertaining way, they discuss how your brain works at night and how you can make the most use of all those nocturnal images. Besides the compelling content the book is filled with the works of talented illustrators.
(Unfortunately for now it is only available in dutch)
Find out more about the power of dreams here:
http://www.youtube.com/watch?v=_y5fJ_t3zvQ
http://www.wathebjijgedroomdvannacht.nl/boek/
Illustrator
+31 (0)6 464 123 17
ellen@ellenvesters.com
Mariëndaalstraat 14
3551 XH Utrecht