Update training Voor de Kunstenaar: Ah well…

Ah well… Being a person that is expecting people to open up on a daily basis in her psychology practice…the day will come…


On the second day of training we learn more about one of those expressions that always sound so terrible to me: market research. It brings me back immediately to the big F on my economy exam.


In order to make money selling your work, it is useful to know where your market is lies. And how you can position yourself in this market. And there are those words coming to me again. Ah well…




Marca van den Broek knows no “ah well…”. Filled with enthusiasm, she tells us how we can get a better picture of our customers in a good and pleasant way. Our heads are  being stuffed with information. Terms that previously sounded like abracadabra are becoming surprisingly simple. The homework: making a competitor analysis, taking a customer survey and having informative talks with (successful) people in my network!


The questions I want to ask my customers are coming to me very quickly. What fun this is! I am becoming more and more curious how my work is seen by the people around me, especially by potential buyers. Behind the scenes I am continually developing my style. For the Voor de Kunstenaar exhibition everything must come together, so from that moment on I can ROCK in acquisition. Will the people who will be filling out my survey also be most attracted to the work that is closest to my own handwriting?


And if I’m really opening up here, in two weeks time I will also have to discuss the results with you. Ah well…



Website Voor de Kunstenaar:

Update training Voor de Kunstenaar: Target in sight!

The last (start-up) months of Voor de Kunstenaar have been so incredibly informative in terms of crowdfunding and social media (not to mention product photography – a surprise workshop by Fred van Welie!).


Last Saturday the official launch of Voor de Kunstenaar had finally arrived: first day of training!


Before us stands Martin Buursen, a smooth guy stuffing our eager little souls with the promise that in 2012 we will have achieved our dream?! Yes, he is, and this gentleman is also using the same techniques I have used so often with others, can you believe it?


Imagine yourself a year from now at exactly the place you want to be, being a successful entrepreneur. What would that look like?


It turns out to be a wonderful day. Fantasizing is being encouraged, in fact, ‘yes but’ is being swept under the carpet: anything goes.

My idea of success has been clear to me for a while now:


Since I’ve been to Hamburg last year, I want to be a Hamburger!


In Hamburg graphic designers and illustrators have ‘open’ studios everywhere (especially in the quarter St. Pauli). Nobody seems to be only one thing or does only one thing. Everywhere the most fantastic combinations are being made . In their workspace designers are running a bar, a barber shop or a store. I would love to rent a large space together with a fine group of people from different disciplines. A large space in which we can work and simultaneously sell our own work and that of others. A place where doors are always open and where there’s a lot of interaction going on.


“You can not get there from here, but you can get here from there,” says Martin.


After all the dreaming comes the practical part: how are you going to make this happen? We chop the dream into small bite-sized chunks, consider possible obstacles and well, why not also their solutions?

On the wall in my studio now hangs the greatest poster ever. Who knows…will you join me in celebrating the opening of my studio and shop on October 1, 2012?


Website Voor de Kunstenaar: