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Update training Voor de Kunstenaar: Ah well…

Ah well… Being a person that is expecting people to open up on a daily basis in her psychology practice…the day will come…

 

On the second day of training we learn more about one of those expressions that always sound so terrible to me: market research. It brings me back immediately to the big F on my economy exam.

 

In order to make money selling your work, it is useful to know where your market is lies. And how you can position yourself in this market. And there are those words coming to me again. Ah well…

 

Unfortunately.

 

Marca van den Broek knows no “ah well…”. Filled with enthusiasm, she tells us how we can get a better picture of our customers in a good and pleasant way. Our heads are  being stuffed with information. Terms that previously sounded like abracadabra are becoming surprisingly simple. The homework: making a competitor analysis, taking a customer survey and having informative talks with (successful) people in my network!

 

The questions I want to ask my customers are coming to me very quickly. What fun this is! I am becoming more and more curious how my work is seen by the people around me, especially by potential buyers. Behind the scenes I am continually developing my style. For the Voor de Kunstenaar exhibition everything must come together, so from that moment on I can ROCK in acquisition. Will the people who will be filling out my survey also be most attracted to the work that is closest to my own handwriting?

 

And if I’m really opening up here, in two weeks time I will also have to discuss the results with you. Ah well…

 

 

Website Voor de Kunstenaar: http://www.voordekunstenaar.nl/.

I got selected! I will be trained to be a creative entrepreneur!

voor de kunstenaar creative entrepeneur ellen vesters illustrator graphic designer

 

Prepare yourself…
A big piece of text…
About me.

 

Woohoo! Two weeks ago I got selected for “Voor de Kunstenaar” (for the artist): a huge crowdfunding project in which, together with nine other artists….

 

…I will receive intensive training for three whole months on being a creative entrepreneur!

 

The aim of the project:

“Times are changing, budgets are under pressure, many artists and creative people are not adequately equipped to bring their product or service to the market. Naturally. Still, few art or design schools focus on entrepreneurship. While knowledge of entrepreneurship and business skills are essential in order to function successfully as an artist//creative! ‘Voor de Kunstenaar’ ensures that the artists//creatives who participate can start a viable business. After following the courses involved they will have the tools to bring their product or service to the market in the best way possible, and build a successful creative life for themselves.”
(if you would like to read more (dutch), go here: http://www.voordekunstenaar.nl)

 

My story:

For this project I had to write some pieces for the website. I really had to open up this time. For my English readers I have translated my bio and my first blogpost:

My name is Ellen Vesters, 32 years old, born in the village of Ulft, in an area of the Netherlands that’s called the Achterhoek (mmm, it actually means something like ‘the rear corner…?!’). A village that’s lovely for building huts and jumping over streams, but also for being utterly bored. I remember hours and hours in which I was doodling: comics, elf-figures and caricatures of my teachers. In my boredom, I discovered that drawing was the best thing ever. All that work is still in a big box under my bed; a valuable possession.

When I was eighteen I went to a view day of art school. My dream. I still see myself standing there: in a gray sweater, my long hair before my eyes, while the students that were there flew along in the most colourful outfits.

 

I was scared to death and went to study psychology.

 

Once I had arrived in a good job as a psychologist, my old dream revived. After years of scientific thinking, it took time for my right brain to wake up again. I did a preparatory training at the art school of Arnhem, got my prepaedeutics at the art school of Amsterdam and got accepted to the second year of Fine Arts in Utrecht… at the same time that I was accepted for a postgraduate training as a mental health psychologist.

 

Again I opted for psychology.

 

Then I became 30 years old. After completing the training in mental health psychology, now nearly two years ago, I finally admitted that seven days a week as a psychologist in life is not what I want. My creativity is shouting out louder with every day I get older.

Back to art school is no longer an option. As a result of the economical crisis the tuition fees have increased alarmingly for students who already have completed an education. So in recent years I have tried to develop myself as much as possible by making lots of work, following courses (among others the Art & Design College in Utrecht) and training with colleagues.

One month ago, just when I want to take the step to actually move the balance in my working week from psychology to illustration I get the chance to jump on board of the project “Voor de Kunstenaar” (for the artist).

My resume is now a versatile one. I am and always will be someone who enthusiastically indents and tackles many exciting projects. Now that I am open to all creative possibilities that life has to offer, ideas are flowing and want to break out, and I find myself in many inspiring collaborations. I’m mainly working as an illustrator and an illustrative designer, but frequently I also let myself be tempted to work on independent projects.

In my creations you can often find a connection between my artistic background and my experience as a psychologist. In both fields I work from a (positive) naïve perspective.
To make contact with my environment is paramount, in my visual works that often involves laying down tension and making use of humor.

In the coming weeks, the place should fill up with examples of this. My focus within this program should be: to focus. Plus a considerable amount of acquisition.

 

……………………………………………

 

Why I want to participate in this project?

One month ago:

I get the feeling it is time to make some important decisions. I want to focus more on my art work. I start working less as a psychologist and rent a studio with other creative people. In the same week I see a twitter message from coach Marion Beltman being very enthusiastic about the project “Voor de Kunstenaar” (for the artist). The boot camp feel of the course immediately appeals to me: a kick in the butt towards a more businesslike attitude. Just what I need!

Unfortunately, the spots in this project are already filled. Never ventured nothing gained, so using google + (still nice and quiet there so few competitors) I let initiator Marca know that I really really would like to participate. A few days later everything is arranged. Someone has canceled and in a final selection round I am being chosen.

 

What an opportunity!

 

The past year and a half I have put myself out in the creative life as much as possible and fully enjoyed it. I have sought colleagues, initially to learn from them and later to make the most fantastic things together. A dream that seemed impossible went to being real just over night: suddenly a 3D artwork of mine is put up in a huge gallery!

 

I never thought I was a networker.

 

Currently there are some final steps to be taken, that I avoid time after time, because they bring me tremendous frustration. Being such a flutter, they feel unnatural to me. Thinking businesslike. Planning. Acquisition. Words that evoke an allergic reaction, but that I would like to learn to embrace. I need them to get to do more of what I like doing the most. I am convinced that Marca’s warm blanket will bring me exactly what I’m looking for.

 

How nice to begin this inspiring journey with this diverse group of people!